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  • Posted: Sep 21, 2023
    Deadline: Oct 15, 2023
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    TradeDepot delivers an innovative route-to-market for the leading consumer goods producers in Africa
    Read more about this company

     

    Channel Sales Manager

    You will be responsible for:

    Business Objectives:

    • Develop, communicate and manage target achievement for assigned outlets and routes 
    • Manage business growth through driving brand sku growth at outlet level
    • Leadership and Developing People:
    • Managing a team of channel executives to exceed business objectives
    • Enabling team to build and manage long term business relationship with retail customers
    • Lead team towards culture of discipline and process compliance
    • Conducting regular retailer visits with trade executives through on-job training
    • Leverage on-job training process to enable and measure team towards excellent behavioral skill.  

    In-Store Execution Excellence:

    • Coach team towards superior in store execution - Availability and visibility.
    • Enable team towards in-store execution excellence through outlet specific task assignment
    • Lead towards excellence through merchandising and visibility innovation as per guidelines

    Operational and Sales Planning:

    • Develop robust assortment induction and launch plans - range, drop size and visibility
    • Manage brand growth in routes and outlets through specific sales and operational plans.
    • Develop trade activation plans proactively to both push and ensure sell-out from outlets
    • Devise specific action plans for each channel executive, route and outlet

    Performance Management:

    • Driving key performance indicators as per company objectives for brand and outlet growth
    • Cascading monthly, weekly and daily KPIs, targets or incentives or reward plans to the team
    • Manage data and exception driven day preparation and lead morning meeting with the team
    • Day-to-day performance review for gap identification up to outlet and SKU level
    • Develop specific action plan based on gaps (Exceptions) to the team and ensure results.

    Cross Functional and Operational Excellence:

    • Proactively coordinating with various internal/external functions to ensure excellent execution
    • Manage any operational or technical queries to ensure swift operations for the team
    • Manage or follow up closely with administrative department for any operational issues

    Ideal Profile

    • You have at least 2-years’ experience managing a field team in a distribution/FMCG company
    • Excellent leadership skills and passionate about managing and developing teams
    • Strong analytical skills with clear understanding of trade key performance indicators
    • Ability to manage and influence internal and external stakeholders
    • Goal-oriented with ability to prioritise and manage multiple deliverables simultaneously
    • Demonstrate ability to strategically assess market situations
    • Able to develop initiatives for sustainable business growth.
    • Customer service mindset with solution oriented approach
    • Flexibility and adaptability to evolving business needs
    • Effective presentation and communication skills
    • Understanding of Route to Market strategies and trade channels
    • Able to use sales systems or mobile applications to manage sales or management process
    • Passion to leverage data for analysis and planning
    • Influence stakeholders across the value chain for effective operational execution.

    What's on Offer?

    • Attractive Salary & Benefits
    • Strong opportunities to progress your career
    • Work alongside & learn from best in class talent

    Method of Application

    Interested and qualified? Go to TradeDepot on forms.gle to apply

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