Brand Marketing Specialist at Limeswood Int'l Company

About the job

QwikCountr

This is an app to easy shopping/shop record experience both users and shop owner, it is a web based and mobile application (IOS and Android).

MERCHANT

A merchant will be able to use QwikCountr Merchant for everyday point-of-sales (POS) as well as manage store inventory.

CUSTOMER

A customer using QwikCountr can walk into any merchant store using QwikCountr and shop directly from their mobile phone by scanning products using their phones.

www.qwikcountr.com

Job Brief

• We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.
• Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels.
• To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.
• Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Responsibilities

• Gather feedback from sales and analyze consumer behavior to define our company’s positioning
• Craft our differentiation strategy
• Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
• Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
• Conduct competitive research to identify our strengths and weaknesses
• Design promotional campaigns for new products and markets
• Develop our social media strategy
• Assess the performance of our advertising campaigns and events
• Analyze market trends and identify new opportunities and challenges.

Requirements

• B.Sc / M.Sc in Marketing or relevant field
• Work experience as a Brand Strategist or similar role in Marketing
• Portfolio of brand-building projects is a plus
• Excellent understanding of the full marketing mix
• Experience developing marketing strategies based on market segmentation
• Data-driven thinking
• Creativity.
• Communication and writing skills.

Salary

N100,000 – N120,000 monthly.

Location

Ikate, Lekki. Lagos