Brand Marketing Manager at Prospa Inc

What you’ll do

• Manage and contribute to the execution of day-to-day marketing deliverables, deadlines and targets
• Execute overall marketing strategies including but not limited to; performance analysis, ROI, competitive analysis
• Manage the marketing team.
• Ensure that marketing operations, branding, communications are unified and reflect the business tone of voice.
• Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.
• Establish and improve the position of our products within the market.
• Work with the team to prioritize and implement marketing and revenue growth efforts - establish a growth mindset and build a data-driven culture in the marketing team.
• Implement strategic development for all marketing activities and manage all marketing channels.
• Manage and build a customer CRM/leads database.
• Build relationships and coordinate with external partners and agencies.
• Organizing and managing events, sponsorships, for the purpose of enhancing brand exposure
• Ensuring efficient utilization of resources for marketing activities through the creation and management of brand budget.
• Developing and maintaining brand guidelines to ensure consistent branding across touchpoints and marketing materials.
• Conducting market research if and when necessary.

What you'll need

• 5+ years experience working in marketing with at least 3 years experience leading a team
• A bachelor’s degree from a reputable educational institution (a degree in a marketing discipline is preferred)
• Proven experience working in a fintech start-up or banking & finance environment
• Significant experience in driving customer adoption, user acquisition and growth experience with consumer facing digital products and services.
• Experience executing and or managing performance marketing campaigns
• Ability to fully understand our product and our target audience.
• Experience with managing and scaling marketing initiatives, identifying decision-makers, and a consistent track record of hitting and exceeding quotas.
• Strong analytical skills to monitor, measure and report on the KPIs behind marketing plans.
• Excellent communication and creative problem solving skills.
• Ability to multitask, be proactive and prioritize tasks as needed.
• High performance and growth mindset at the forefront of everything you do.

Good to have

• Agile environment experience
• Experience working with CRM tools
• Digital marketing experience and knowledge of good SEO practice
• B2B marketing experience
• copywriting skills
• Email marketing/lead generation
• Social media
• Event planning/project coordination

Benefits

Here’s just some of our perks:

• Medical cover
• PTO
• Work tools
• We invest in our employees through career development & opportunities