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Nigeria is Africa’s most populous country and the 7th most populous country in the world with over 175 million people. Nigeria has continued to grow, urbanize, and modernize and it is projected that at its current growth rate, it will reach a population of about 450 million people by 2050 and will be the 3rd most populous country in the world. However,...
Job Description
The Brand Manager will play a pivotal role in shaping and managing brand identity of assigned brand (s), ensuring its / their resonance with the target audience and contributing to overall business growth. Expertise in brand strategy, creative execution, and market analysis will be essential in driving brand success and building lasting customer relationships.
Summary of Responsibilities
Brand Strategy Development:
- Develop and execute comprehensive brand strategies aligned with company objectives.
- Conduct market research to identify consumer trends, preferences, and competitive landscape.
- Monitor market trends, research competitor activities and identify opportunities or key issues.
- Preparation of brand marketing plan, brand sales analysis, and follow-up for strategic implementation.
- Responsible for brand/category building, liaising with agencies, identifying business partnerships and organising promotional activities aimed at achieving KPIs.
Campaign Planning and Execution:
- Plan, and coordinate marketing campaigns to enhance brand visibility and goal achievement.
- Collaborate with cross-functional teams to ensure campaign alignment and consistency.
- Monitor campaign performance, analyze data, and recommend optimization strategies
Brand Identity and Messaging:
- Develop and maintain a consistent brand voice, messaging, and visual identity.
- Ensure all brand communications maintain the desired brand image and values.
- Create and manage brand guidelines for internal and external stakeholders.
- Drive content creation for social media marketing (including Facebook, Twitter, all social media, blog, website, etc.) for the brand
Product Launch and Promotion:
- Support the development of brand strategies for new product launches.
- Create impactful product messaging and collateral for promotional activities.
- Monitor market response and adapt strategies as needed.
Stakeholder Collaboration:
- Collaborate closely with the design team to create compelling visual assets.
- Work with sales and marketing teams to align brand initiatives with sales objectives.
- Engage with external partners and agencies to execute branding initiatives.
Market Analysis and Insights:
- Monitor market trends, consumer behaviour, and industry developments.
- Translate market insights into actionable strategies for brand growth.
- Conduct regular competitor analysis to identify opportunities and challenges.
Brand Performance Evaluation:
- Measure and analyze the effectiveness of branding efforts.
- Prepare reports on brand performance and sales
- Make data-driven recommendations for continuous brand improvement.
Qualifications
- Bachelor's Degree in Marketing, Business, or a related field.
- Proven experience as a Brand Manager or in a similar role.
- Strong understanding of branding principles and market dynamics.
- Exceptional creativity and ability to think outside the box.
- Excellent communication and interpersonal skills.
- Proficiency in market research and data analysis.
- Strong project management skills with the ability to multitask.
- Familiarity with digital marketing tools and platforms.
- Results-driven mindset with a strategic outlook
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