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Guinness Nigeria is the story of a truly successful company with a rich heritage and a great track record of growth and strong performance. Guinness Nigeria is not only regarded as an iconic African company, renowned internationally for its brands of unmatched quality, but also as a company that believes in enriching the communities within which it operates,...
Ref Id: JR1032707
Location: Ikeja, Nigeria
Job Type: Full time
Worker Type: Regular
Role Metrics
Financial:
Complexity:
Leadership Responsibilities:
Purpose of Role
To champion & drive world class understanding of consumer attitudes, motivations and trends that can be leveraged to grow our brands:
Top Accountabilities
Proactively defines & communicates opportunities for growth for the market, categories and brands and articulates what it will take to realise these opportunities:
Seeks out deep consumer / shopper / category insight and implications that will drive penetration growth:
Synthesizes data and understanding from multiple sources -quantitative and qualitative and joins the dots in a meaningful, actionable way:
Ensures learnings from measurement & evaluation are applied to increase productivity of our advertising and promotion (A&P) spend:
Qualifications and Experience Required
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