Latest Jobs at PressOne Africa

Role Overview:

• As the Product Manager - Onboarding & User Engagement, you will bridge the gap between our products and our users.
• Collaborating closely with customer support, you’ll spearhead efforts to streamline onboarding processes, enhance user engagement, and drive product adoption.
• We're looking for an individual who is driven by data-driven decision-making and is dedicated to creating outstanding user experiences.

Key Responsibilities:

User Onboarding:

• Optimize user onboarding processes to ensure a seamless and engaging experience for new users.
• Analyse onboarding metrics and user feedback to identify areas for improvement in the onboarding journey.
• Collaborate with cross-functional teams to implement intuitive onboarding enhancements and monitor their effectiveness.
• Increase Signup to Customer Metrics rate to > 15% per week by end of Q2, 2024.
• Achieve 95% Customer Onboarding Satisfaction score of 5 by June, 2024.

User Engagement & Retention:

• Implement strategies to increase user engagement and retention rates.
• Analyse user engagement metrics and conduct regular A/B tests to identify opportunities for improvement.
• Work closely with the marketing and content teams to develop engaging content and campaigns to drive user engagement.
• Achieve 65% retention rate by end of Q2, 2024.

Data Analysis:

• Dive deep into data analytics to uncover actionable insights about user behavior and product performance.
• Translate data insights into actionable recommendations to enhance user experiences and inform product decisions.
• Monitor key performance indicators (KPIs) related to onboarding and user engagement to track progress and measure success.

Cross-Functional Collaboration:

• Collaborate with the customer success, product engineering, marketing, and sales teams to align onboarding and user engagement strategies with overall business goals.
• Serve as the voice of the user, advocating for their needs and preferences in product discussions and planning sessions.

Requirements

• Bachelor's degree in Business, Marketing, Computer Science, or a related field.
• 2+ years of experience in product management and business analysis.
• Strong analytical and data-driven mindset, with proficiency in data analysis tools and techniques.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience working in an agile environment and familiarity with agile methodologies.
• Passion for user experience, with a keen eye for detail and a commitment to delivering high-quality products.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

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To Carry Out Your Role…

• You'll dissect customer data on everything from purchase to engagement to churn, uncovering trends and painting a clear picture of the customer journey.
• Become a customer journey cartographer, mapping out each touchpoint and identifying pain points or opportunities to delight customers.
• Collaborate with teams across the company to design and implement solutions or experiments that make the PressOne Africa experience seamless.
• Analyse the results of your experiments and present your findings in clear reports that drive action and improvement.

The Ideal Candidate

• A data-driven investigator with a deep understanding of customer behaviour (a minimum of 2 years of experience in data analysis, or a similar role).
• You're a natural problem-solver, able to identify patterns, connect the dots in the data, and come up with creative solutions.
• Excellent communication skills – you can take complex data and turn it into actionable insights for teams across the company.
• Familiarity with data analysis tools (Excel, SQL, Tableau, etc.) and an eagerness to learn new ones.

Your Key Responsibilities

• Data Analysis and Reporting: Dive deep into PressOne Africa's customer data, identifying trends, bottlenecks, and areas for improvement across the journey. Build dashboards and reporting structures to track key metrics.
• Customer Journey Mapping: Create visual representations of how customers interact with PressOne, highlighting where they excel and where they stumble.
• Engagement Campaigns: Design and test engagement initiatives such as targeted campaigns, educational content, and incentives tailored to drive higher call volumes.
• Collaboration & Experimentation: Work with teams to design tests and experiments to improve onboarding, drive engagement, and increase customer satisfaction. Analyse results and propose improvements.
• Insights and Action: Translate complex data findings into clear recommendations. Work with the team to implement impactful changes to our customer experience.

What You Should Have

• Bachelor's degree in Data Science, Computer Science, Mathematics, or a related field.
• 2+ years of experience working with data analysis tools (Excel, SQL, Python, Tableau, or similar).
• Passion for understanding customer needs, behaviour and improving user experiences.
• Excellent problem-solving and critical thinking skills.
• Strong written and verbal communication.