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Your business depends on finding, understanding and connecting with your best customers. As the definitive source for what drives people to watch and buy, Nielsen can help you stay on top of trends and use key insights to grow your business-in the next town and across continents. We’ll help you stand out from the competition, differentiate your offerin...
Job Description
We are currently seeking a New Business Associate Director - CMI for East and West Africa who will be a part of the SSA CMI team.
This role combines business development, sales and marketing on the one hand (business development), with the creation of bespoke market research solutions for target clients (solution development), including pitching.
Essentially, the New Business Associate Director – CMI will own a revenue target for totally new clients i.e. clients we do not currently work with in east and West Africa, the sales process we have developed to unlock growth among new clients, and the successful development of winning research solutions for them.
Candidates will have accomplished skills ideally on both the business development and solutions development sides of the role. Whilst we have grown this area of our business, we see further huge potential to grow further.
This role will be the driving force in achieving our ambitions, by targeting, qualifying, and nurturing new client relationships, landing small initial wins to pave the way to much bigger game-changing wins.
As such, this is a crucial hire for us to realise our ambitions. You won’t be alone or without support: we have already a prioritized list of new clients we seek to target in various industries (FMCG, Retail, Banking), advanced capabilities in several areas (brand tracking, segmentation, ad pre-testing, customer satisfaction, qualitative research, etc). Whilst ambitious, the targets are realistic.
This is an extremely exciting role at the very forefront of our plans, which is why you will be reporting directly into the CMI lead for NIQ GfK SSA
As New Business Associate Director - CMI you will have the following responsibilities:
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