Head of Marketing at Maestro Microfinance Bank

Scope of the Role

• The Head of Marketing is expected to provide leadership within the Microfinance bank to ensure timely and successful development and implementation of the banking product and service ideas, key to the business performance and growth.

Specific Responsibilities

• Oversee the articulation and execution of the Bank’s marketing strategies, ensuring alignment with the overall corporate strategy, goals and objectives
• Other duties as assigned by the Managing Director
• Any other duties and responsibilities that may be assigned from time to meet the objectives of the Company.
• Consistently adhere to regulatory standards.
• Monitor approved loans and advise clients on good management practices
• Write reports for granting of loan facility
• Inspect prospective client's business to ascertain its viability and assessment of collateral
• Interview prospective clients
• Team Leadership; collaborate with staff to ensure successful execution of designated strategies.
• Lead generation through organised sales presentations to prospects
• Implement and execute regular sales activities to generate business
• Achieve overall profitability target of the microfinance bank
• Provide effective leadership guidance in business development strategy
• Build the Bank’s profile and brand image in the market through sustained campaigns
• Responsible for supervision of all Business Development initiatives, Personnel and Resources.

Technical Knowledge / Minimum Requirements

• Candidates should possess B.Sc / M.Sc Degrees
• Minimum of 6 years banking experience with at least 3 years in a senior management role in a Microfinance Bank.
• Professionalism, integrity and commitment to social mission of Microfinance banking.
• Strong general management and people skills.
• Strong oral and written communication skills
• Knowledge of micro, small and medium enterprise market.
• Strong analytical skills
• Sound knowledge of Micro-finance services, procedure, laws and regulations
• Comprehensive knowledge of Microfinance banking products, marketing and business development
• Strong business acumen and Knowledge of low-income market
• Must reside within Abuja.