General Manager of Marketing (Oil, Gas, and Energy Sector - LPG Focus) at Jaykay Group

Position Overview

• We are seeking a highly experienced and knowledgeable General Manager of Marketing with a strong background in the oil, gas, and energy sector, particularly focused on liquefied petroleum gas (LPG). The General Manager of Marketing will lead our marketing efforts, developing and implementing strategic initiatives to promote our LPG products and services, expand market share, and drive revenue growth.

Key Responsibilities

• Strategic Planning: Develop and execute comprehensive marketing strategies tailored to the LPG sector, aligning with company objectives and market dynamics.
• Market Analysis: Conduct in-depth market research and analysis to identify opportunities, trends, and challenges in the LPG industry, informing strategic decision-making.
• Product Positioning: Define and refine the positioning of our LPG products and services in the market, highlighting key differentiators and value propositions.
• Brand Management: Oversee the development and maintenance of our brand identity and reputation within the LPG sector, ensuring alignment with industry standards and customer expectations.
• Customer Engagement: Develop targeted marketing campaigns and initiatives to engage with existing and potential LPG customers, driving brand awareness and loyalty.
• Sales Support: Collaborate closely with the sales team to develop marketing collateral, presentations, and tools to support the sales process and drive revenue growth.
• Industry Partnerships: Cultivate strategic partnerships and alliances with key stakeholders in the LPG sector, including suppliers, distributors, regulators, and industry associations.
• Regulatory Compliance: Stay informed about regulatory requirements and industry standards related to LPG marketing and distribution, ensuring compliance and adherence to best practices.
• Performance Measurement: Establish KPIs and metrics to track the effectiveness of marketing initiatives, regularly analyzing data and metrics to optimize performance and ROI.
• Team Leadership: Lead and mentor a team of marketing professionals, providing guidance, support, and development opportunities to drive high performance and results.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• 5 years of extensive experience in marketing leadership roles within the oil, gas, and energy sector, with a strong focus on LPG.
• In-depth knowledge of the LPG industry, including market trends, regulatory requirements, and competitive landscape.
• Proven track record of developing and implementing successful marketing strategies and campaigns that drive revenue growth and market expansion.
• Strong analytical and strategic thinking skills, with the ability to translate insights into actionable plans and initiatives.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
• Leadership ability with a focus on coaching, mentoring, and motivating teams to achieve excellence.
• Results-oriented mindset with a passion for innovation and continuous improvement in marketing practices and processes.