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CADSYNC Consults Limited is a national professional services firm operating through core and associate teams of professionals in delivering Recruitment, Process Re-Engineering, Training/Capacity Development and HR Advisory services to Clients in all sectors of the Nigerian economy.
POSITION OVERVIEW
Our client, one of Nigeria’s leading retailers of personal care, beauty and cosmetic products with over 500 employees across their various branch locations, is looking for a Brand Manager who will be responsible for ensuring that the brand remains recognizable, up to date and exciting to customers. This is an exciting opportunity for a Brand Manager to join one of Nigeria’s leading retailers and build their career. This is an onsite position from Monday to Friday, based in Lagos, and the Brand Manager will report to the National Sales Manager.
RESPONSIBILITIES OF THE BRAND MANAGER:
EDUCATION REQUIREMENTS/QUALIFICATIONS OF THE BRAND MANAGER:
KEY COMPETENCIES:
Top of mind awareness. The ability for consumers to think of a brand in relation to a product or service category. This can be split out into prompted or unprompted top of mind awareness.
Brand recognition. The ability for consumers to name a brand when presented with a tagline, logo or other brand asset.
Functional associations. Traits that consumers have ascribed to the brand that focus around considered, ‘logical’ factors such as value for money, level of quality and company ethics.
Emotive associations. Traits that customers have (sometimes unconsciously) ascribed to the brand that focus on feelings, such as nostalgia, happiness or anger.
Customer satisfaction
Usage- The percentage of people that use a brand among a given audience.
Recency- How recently a given customer has purchased from the business.
Frequency- The average number of times customers purchase over a given period.
Value-The average value of customer purchases over a specific period of time.
Conversion rate- The percentage of visits (whether online or in-store) that result in a sale and/or customer.
KNOWLEDGE, SKILLS AND ATTRIBUTES
Interested and qualified candidates should forward their CV to: info@cadsyncconsults.com using the position as subject of email.
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