Social Media Manager at Project Growth

Key Responsibilities:

• Creative Strategy Development: Devise and implement innovative social media marketing strategies to enhance brand visibility and engagement on platforms such as Instagram and Facebook.
• Content Calendar Management: Plan and manage content calendars, ensuring a steady stream of relevant and engaging posts tailored to our client's audience's interests.
• Community Engagement: Actively manage interactions by responding to DMs and comments on both organic posts and paid advertisements, cultivating an engaged and supportive online community.
• Content Creation and Posting: Handle all aspects of content creation and scheduling across social media channels, utilizing automation tools like Publer or Hootsuite to maintain a consistent online presence.
• Graphic Design: Use design tools like Canva to create compelling graphics that visually communicate the benefits of our client's services and enhance their posts' impact.
• Analytics and Reporting: Monitor social media performance using tools such as Facebook Business Suite, analyze metrics to optimize future strategies, and report on social media’s role in achieving business goals.
• Collaboration: Work closely with the founder to align social media strategies with overall business objectives and to brainstorm new ideas for content.

What Success Looks Like:

• Enhanced Digital Engagement: Through strategic content and active community management, you have significantly expanded our client's digital footprint and enhanced user engagement.
• Empowered Community: Your efforts have built a well-informed and engaged community that values our client's approach to health and nutrition, leading to increased participation in their programs.
• Cohesive Brand Messaging: You have maintained a cohesive brand voice across all platforms, effectively communicating their mission and the transformative power of personalized nutrition.

Required Skills and Qualifications:

• Social Media Expertise: Proven experience in managing social media platforms, particularly Instagram and Facebook, with a strong ability to engage and grow an audience.
• Content Creation Skills: Experience with graphic design tools like Canva and basic video editing skills to produce eye-catching social media content.
• Excellent Communication: Fluent in written English with the ability to craft engaging and grammatically correct captions that resonate with diverse audiences.
• Analytical Ability: Familiarity with social media analytics tools, able to glean insights from data to inform strategies.
• Proactive and Independent: Highly motivated and capable of operating autonomously, with a knack for taking initiative and driving projects forward.
• Interest in Health and Wellness: A genuine interest in nutrition and wellness, which enhances the authenticity and passion behind social media campaigns.